All Marketers are Liars -Seth Godin

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. He was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week. This video is part of the Authors@Google series.

• 
• 
• 
• 
• 
•