History of Advertising

9 parts 

Future Consumers, Lifestyles and Online Communities - impact of new technology, communications

Future of Telecom and Consumers. Belgacom client event - 700 CEOs and CIOs by conference keynote speaker Dr Patrick Dixon. Future of communications, marketing, management, leadership, virtual teams and virtual organisations. Virtual meetings and distance learning. Future bandwidth, video streaming demand, convergence and divergence of technology. Future innovations in communication. Strategy for emerging markets and developed markets.Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micro-payments, mobile phone credit card transactions and loans.All innovation is divergent - doing things different and better. But most companies focus on convergence on price, quality, features.image, branding, winning customers, online marketing and building trust. Consumer changes, preferences and lifestyles. Videoconferencing and virtual teams. Winning the war for talent - motivation and leadership styles.

TEDxSingapore - Joshua Teo - Neuromarketing Refined

Born into a 5th generation entrepreneurial family, Joshua is a serial entrepreneur himself. Through his investment holding company, he invests and nurtures innovation-based companies in Asia. 

One of his pet projects now is working with a cross functional team in the US, Europe and Singapore to build technologies that promises to be able to peer into the minds of consumers before they can anticipate a need. Starting his working life in the music industry with a lecturing and music producer position at SAE Institute, arguably the largest private Audio School in the world today, he later collaborated with the school and started a sole-proprietorship business specializing in digital audio recording. He aptly named the business ProCreate Productions to much confusion. Later down the road, he co-founded technology aggregator and education company, Intranesis Communications Pte Ltd which grew from a 9-person company to a 100 strong Technology organisation within 3 years after initial rounds of Venture-Capital funding. This experience showed him the world and the promises of how real innovations can indeed bring value to life. Now he dabbles in several innovative start-ups and invests in worthwhile projects through his holding company. 

Having won numerous awards from Junior Chamber Singapore, E-Global Award for Emerging Young Entrepreneur in 2004 and most recently Outstanding Young Entrepreneur Award from CESD in India in 2008, he is here to talk about one of his pet project's innovations and how those ideas could change the creative advertising industry. Watch:

How to Write a Marketing Research Proposal

Kes Sampanthar - Reinventing User Experience

REINVENTING User Experience

About Kes

As Director of Media Strategy at Cynergy Systems, Kes is responsible for leading the charge into the Media and Entertainment industry. Additionally, he is Founder and Director of Innovation for Metamemes where he has created a new innovation tool called ThinkCube.

Kes is an entrepreneur, inventor, computer scientist and consultant. He has 15+ years experience in the technology industry, specializing in internet and software architecture. He is an award winning innovator and is recognized as a strategic thinker and consultant to some of the biggest names in the Fortune 500.

Kes attended TEDActive2010 back in February where he experienced four days of gripping talks and engrossing workshops. Fueled by the creativity and passion he encountered, he left inspired to carry on the tradition of "Ideas Worth Spreading.

Ideas About Spreading Ideas

Bruno Giussani, the European Director of TED, shares TED vision for spreading ideas by making talks accessible, setting up spaces for dialog and calling out to the TED community to extend the effort via self-organized events.

All Marketers are Liars -Seth Godin

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. He was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week. This video is part of the Authors@Google series.

Rohit Bhargava - Reinventing Marketing

About Rohit

Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new book Personality Not Included, a guide on how to use personality to reinvent your marketing that has been published globally in 8 languages. He writes the Influential Marketing blog, ranked by AdAge among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, PBS, SkyNews, MarketingChina and Fast Company. Rohit teaches Global Communications at Georgetown University and is a frequent and "non-obvious" keynote speaker on marketing and business at events around the world.

About TEDx

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)