Peter Pynta & Richard Silberstein - Neuro Insights

Peter Pynta & Richard Silberstein - Neuro Insights talk about neuro-marketing @ The Advertising Research Foundation Audience Measurement conference. Watch:

TEDxSingapore - Joshua Teo - Neuromarketing Refined

Born into a 5th generation entrepreneurial family, Joshua is a serial entrepreneur himself. Through his investment holding company, he invests and nurtures innovation-based companies in Asia. 

One of his pet projects now is working with a cross functional team in the US, Europe and Singapore to build technologies that promises to be able to peer into the minds of consumers before they can anticipate a need. Starting his working life in the music industry with a lecturing and music producer position at SAE Institute, arguably the largest private Audio School in the world today, he later collaborated with the school and started a sole-proprietorship business specializing in digital audio recording. He aptly named the business ProCreate Productions to much confusion. Later down the road, he co-founded technology aggregator and education company, Intranesis Communications Pte Ltd which grew from a 9-person company to a 100 strong Technology organisation within 3 years after initial rounds of Venture-Capital funding. This experience showed him the world and the promises of how real innovations can indeed bring value to life. Now he dabbles in several innovative start-ups and invests in worthwhile projects through his holding company. 

Having won numerous awards from Junior Chamber Singapore, E-Global Award for Emerging Young Entrepreneur in 2004 and most recently Outstanding Young Entrepreneur Award from CESD in India in 2008, he is here to talk about one of his pet project's innovations and how those ideas could change the creative advertising industry. Watch:

Sebastian Seung: I am my connectome

Sebastian Seung is mapping a massively ambitious new model of the brain that focuses on the connections between each neuron. He calls it our "connectome," and it's as individual as our genome -- and understanding it could open a new way to understand our brains and our minds.

About Sebastian Seung

Sebastian Seung is a leader in the new field of connectomics, currently the hottest space in neuroscience, which studies, in once-impossible detail, the wiring of the brain.